Believe (formerly Clout) is a SocialFi platform built on the Solana blockchain and an emerging meme token launchpad. It enables users to create and launch tokens through social interactions on X (formerly Twitter). Designed as a low-barrier entry point for newcomers, it is ideal for rapid participation in the meme token market.
Development History of Believe
Believe originated from Clout.me, which was transformed into its current form and officially launched in early 2025 by a team led by Ben Pasternak. The platform debuted in early May, achieving nearly $200 million in trading volume within days, demonstrating swift market adoption.
The platform’s native token, LaunchCoin, also experienced rapid growth, peaking at a 200millionmarketcapitalizationandcurrentlystabilizingaround160 million. Success stories like Noodle(agamingprojectwitha20 million peak) and Goonc(amemetokenpeakingat60 million, now at $40 million) further solidified its market position.
Token Launch Process on Believe
Believe’s core mission is to provide a decentralized token launchpad for developers, particularly those with Web2 backgrounds. Its token creation process involves three steps:
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Post a Tweet
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Publish a project description on X (Twitter), including “@launchcoin” followed by your token’s ticker and name (e.g., “@launchcoin $CAT Meow Coin”).
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No coding knowledge or upfront capital is required.
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Automatically Generate the Token
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The system uses low-cost, rapid technology (originally Meteora DBC) to auto-generate the token, temporarily stored on Believe’s platform. The token first enters a bonding curve. Additionally, Believe offers selected projects a $10,000 grant to help founders kickstart their initiatives.
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List on Exchanges
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Once your token’s market cap reaches $100,000, it upgrades to Meteora, where deeper liquidity is available, allowing open trading.
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Fee Structure: Can Ordinary Users Earn Money?
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Token creation is completely free.
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Believe uses dynamic transaction fees: Initial purchase fees are high but gradually decrease to 2% as trading stabilizes:
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1% to the token creator (e.g., you earn a cut from every transaction).
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0.9% to the platform.
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0.1% to early scouts (users who promote new tokens).
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How do creators claim their token rewards?
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To claim their 5% reward share of the total token supply, creators need only link their X account to their Believe account in the app settings. Believe pays creators daily.
Important note: Token creation isn’t unrestricted. Believe employs a consensus detection mechanism: Only accounts with “genuine engagement” (likes, retweets, social traction) on X are detected and allowed to deploy tokens. The platform is permissionless but not without safeguards. Believe is also developing stricter accountability systems for creators.
How Does Believe Differ from Pump.fun?
| Comparison | Believe | Pump.fun & Similar Platforms |
|---|---|---|
| Ease of Use | Create tokens with a single tweet | Manual parameter setup, image upload |
| Launch Speed | Completed in 1 minute | Minimum 3 minutes |
| Technical Skills | No requirements | Web interface operations |
| Target Users | Influencers, entrepreneurs, casual users | Crypto veterans |
| Risk Control | Automated token safety checks | No review process, scam risks |
Key difference: Believe turns token creation into a social activity, whereas other platforms function more like technical tools. For example, influencers can promote tokens through fan engagement, while Pump.fun users rely solely on exchange traffic.
Conclusion
For newcomers, Believe is an ideal starting point. It offers user-friendly meme token launch tools, enabling anyone to create tokens through social interactions. LaunchCoin serves as the platform’s key currency and utility token. Despite its brief history, Believe’s rapid growth and rising influence highlight its impact on the industry. Compared to competitors, its uniqueness lies in prioritizing utility-driven tokens and community-driven models, making project launches simpler and more accessible in the crypto world.
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